Focus on business. Not on technology for its own sake.

Executive coaching and strategic advisory and training to turn technology, data and AI into sustainable business performance.

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Value & approach

My value lies in my ability to bridge strategic vision, operational reality and business outcomes.
I speak the language of executives as well as that of technical and data teams, enabling faster alignment and better decisions.

My deliverables are not slide decks. They are most often robust, structured and well-argued written documents, designed to serve as a durable reference for decision-making and internal adoption.

Role & Positioning

As a coach and/or trainer, my role is not execution, but clarification, structuring and decision support.

Through coaching and training, I help leaders and teams build the capability to act, decide and perform by themselves — not to rely on external execution.

My role is to enable you to :

  • clarify complex technology, data and AI topics at executive level,
  • structure decisions aligned with business objectives,
  • enable autonomy and long-term performance, not tool dependency.

Tech Coaching & Training

I support executives, senior managers and operational teams as a coach and trainer, helping them make high-stakes technology and business decisions, lead organizational transformations, and build sustainable business models.

My core expertise is rooted in AdTech, data and media monetization, where complexity, scale and performance requirements are critical. Through executive coaching, tailored training programs, I help organizations:

  • design and drive realistic and measurable transformation roadmaps.
  • strengthen collective and individual capabilities around Tech, data and AI,
  • define or challenge business model and growth strategies,
  • assess operational, technological and organizational risks.

✅ Who I typically work with

  • Training organizations, schools and educational institutes
  • Entrepreneurs, C-Levels and senior executives
  • High-potential students preparing for demanding professional careers, and professionals in career transition

❌ This is probably not for you if

  • You are looking for hands-on execution or delivery
  • You are looking for tool operation or platform management
  • You need a permanent or interim executive replacement
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